For many years, companies have used
traditional Capability Maturity Models (CMM) to measure their effectiveness
at delivering business.
The BD-CMM has revolutionised the way your company can operate,
by providing a holistic view of your business. The BD-CMM encompasses
the full life cycle of business development. Its organisational
components include; marketing, sales, account management, pursuit
management, proposal development, and others engaged in the business-development
enterprise. The model acknowledges that no one component can exist
very long in isolation and that success, when realised, is the orchestrated
result of team effort.
BD-CMM is an objective methodology for looking at how the whole
organisation is structured to win business. It is not sufficient
to have one area of excellence within a company. A good sales
force cannot succeed if manufacturing cannot deliver, or if the
administration delays your process.
BD-CMM involves a whole-company audit, and then targets company
improvement schemes to the underperforming areas.
Contact R3 Solutions today, to learn more of how the BD-CMM can
enhance the way you work.
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